Updated May 13, 2010: The Phoenix NewTimes has a more recent article.
Updated March 10, 2010. Go here for a current article from the blog ars technica.

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Remember seeing this? Have you heard the commercial on xmradio?

That guy has a smug smile on his face because he’s taking money from people who believe that he can protect their identity.

Well, I’ve got news for you. He can’t, according to a class action lawsuit. In fact, that guy’s identity has been stolen — using just that information — more than 20 times.