The north shore is still amazing.

Why that vast expanse is not publicized as the largest pristine wilderness area in the world with unlimited public access is beyond me. The tourist operators are missing the boat on that one – but that’s typical of Canadian small business. They’re too busy concentrating on the obvious – a goddamned cement goose, for crying out loud – to see the benefits of an enhanced effort to draw people to a huge expanse of wilderness virtually untouched by anyone.

Keep ’em coming down the highway and let ’em stop at the gawk and go. Sell ’em a t-shirt that says ‘I was here’ and then shove them out the door to make room for the next. Perhaps they’ll use the washroom that reeks of urine and buy a donut while they’re here.

Yeah. That’s the ticket.